State Farm Rocks Out With OK Go
First things first. Watch this amazing video from the most entertaining band on YouTube, OK Go.
March 18, 2010
March 17, 2010
When I'm 65: How To Market To Boomers
Guest Blogger
Bob Deutsch
Brain Sells
Boston
The first Baby Boomers will turn 65 in 2011. In the US alone, more than 3.5 million babies were born in 1946. Volumes have been written about the Vietnam-era proclivities and behaviors of this post-WWII cohort. In contrast, our conception of Seniors – what Boomers soon will be – is highly stereotyped.
Aging is something we Americans do not like to attend to. We go for youth, we go for the “new.” So how should marketers plan to communicate with an arthritic Chubby Checker, a Paul McCartney who is looking back at 64, trying to reach gray-haired couples who are still “Singin’ in Rain” or just rolling in a rocking chair?
Baby Boomers can accurately be labeled “Pragmatic Idealists.” As a demographic they are a “glass-half-full” group. They feel they can make things the way they want them to be, or at least engage with the forces at work to tilt the odds 51% in their favor. Even in our constrained economy, Baby Boomers still seek, and assume, growth, all the while acknowledging new limitations in resources.
March 16, 2010
John Tantillo’s Winner and Loser of The Week: Imogen Heap & The Democrats and Health Care
This week the Marketing Doctor is taking a look at two very different areas that both need to remember their Target Markets: musical performance and politics. Unfortunately, only our winner is remembering her Target Market; the Democrats in our government are not.
March 15, 2010
A Review of Kenmore Live Studio, the Sears' Brand's Experiential Marketing Effort
Following three straight years of sales declines, Hoffman Estates, Ill.-based Sears Holdings Corp. has a big issue on its hand - the need to make Sears, Kmart, and the retailers' brands more relevant in order to survive.
What Sears is doing with its ambitious Kenmore Live Studio experiential campaign is certainly a step in the right direction, but can Sears keep travelling along that path to become a successful company again? Based on opening night impressions, I have some doubts.
March 9, 2010
Lady Gaga’s Alchemy: Ageless and Age-Old
By Guest Blogger Dr. Bob Deutsch
Brain Sells, Boston
www.Brain-Sells.com
The ubiquitous Lady Gaga is the newest "It Girl" with mega hits, a creative directorship for Polaroid and endorsements for brands like Estee Lauder’s Viva Glam products. But through an anthropologist’s lens, 23 year-old Stefanie Germanotta represents something completely primal, a shamanistic high priestess.
Beyond the torrent of press coverage and her 5.2 million Facebook fans, or "little monsters" as she lovingly calls them, lurks a fascinating back-story. It's not just how Lady Gaga sings and dances to her own beat, like Mic and Astaire, who danced to the melody. Each shaman whether from New Guinea or the Amazon, has an atypical gait and tempo, a reflection of their other-worldliness.
Continue reading "Lady Gaga’s Alchemy: Ageless and Age-Old" »
Recent Posts
- State Farm Rocks Out With OK Go
- When I'm 65: How To Market To Boomers
- John Tantillo’s Winner and Loser of The Week: Imogen Heap & The Democrats and Health Care
- A Review of Kenmore Live Studio, the Sears' Brand's Experiential Marketing Effort
- Lady Gaga’s Alchemy: Ageless and Age-Old
- How 'Paranormal Activity' Has Changed Online Movie Marketing
- John Tantillo’s Winner and Loser of The Week: Akio Toyoda & Congress
- Cleveland's Tourism Board Makes the Most of a Miserable Situation
- John Tantillo's Brand Winner... And Loser: Tiger Woods and Johnny Weir
- John Tantillo's Brand Winner... And Loser: John Mayer and Dick Cheney
